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A Cognitive Study of the Multimodal Metaphors in National Publicity Documentaries China Enters a New Era: A Case Study of National Image

Ma Chao
DOI: http://dx.doi.org/10.21013/jems.v17.n1.p4
Abstract
Recent years have witnessed great interests in multimodal communication due to the rapid development of information technology. Multimodal texts of different genres have sparked great interest of researchers in linguistic study. Based on the cognitive mechanism of multimodal metaphor, this study attempts to figure out the types of metaphor in National Image Publicity Documentary China enters a new era, meaning construction of multimodal metaphors, and what kinds of national image have been constructed by multimodal metaphor.
Keywords
National Image, Multimodal Metaphors, China Enters a New Era
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