A Study Mutual Fund Investors Behavior in Kerala

Abstract

A mutual fund is a special type of institution, a trust or an investment company which acts as an investment intermediary and invests the savings of large number of people to the corporate securities in such a way that investors get steady returns, capital appreciation and a low risk. This article focus on investors behaviour towards mutual fund schemes is done at a general base. . These expectations of investors are influenced by their perception and humans generally relate perception to action. Investor’s behaviour may change from period to period even if the other variables influencing the behaviour are held constant. The individual investors’ decision making often relies on observable socio-demographic variables to proxy for inherent psychological processes that drive investment choices.