The Art of Managing Small Business - Interdeco - A Case Study

Abstract

Ram Shetty started his business in 2005 in a small way which grew up to be a big business. He was into the business of bidding through contracts for nationalised banks to erect ATM structures. His business turnover grew from a humble Rs 20 Lakh to be a 6 00Lakh business within a span of 6 years by 2012. Although his business grew he faced a problem which most start ups face. He was having a cash crunch in managing his say to day operations. This is normally an issue of working capital management. Dr Ramesh a consultant was roped in and he was from academia and had done a few consulting projects ,but he was not able to identify the issue and provide a solution to Mr Shetty, although he had recognised that things were not moving in the right direction. Dr Ramesh had been a consultant for the firm for almost three long years. My assistance was sought to probe the whole issue and provide a solution.