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An Analysis of the Linguistic Features of English Advertisements: A Case Study of Inclusion & Diversity-Open by Apple Inc.

Yang Ming, Zhong Yongle
DOI: http://dx.doi.org/10.21013/jems.v19.n3.p2
Abstract
Advertisements permeate various aspects of our daily lives, and people often employ them to achieve a range of objectives, such as marketing and appeal. This article will examine an advertisement Inclusion & Diversity-Open, released by Apple. Inc, as the subject of this study, aims to analyze its linguistic features from four perspectives: writing techniques, lexical features, syntactic features, and rhetorical devices. Additionally, based on this ad, the author gives a profound reflection, urging each individual to work together to achieve diversity and inclusivity.
Keywords
English advertisements; linguistic features; openness; diversity; inclusiveness
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