Nandi, Shampa, Associate Professor, International School of Management Excellence, Sy.No. 88, Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bengaluru – 562125, India
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Vol 9, No 3 (2017): December - Articles
Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru
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