Prasad, S. Shyam, Professor, International School of Management Excellence, Sy.No. 88, Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bengaluru – 562125, India

• Vol 9, No 3 (2017): December - Articles
  Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru
  Abstract  PDF