Chaudhary, Prashant, Assistant Professor Sinhgad Institute of Management & Computer Application (SIMCA), Pune, India
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Vol 5, No 1 (2016): October - Articles
A Study to Understand the Factors that Play Major Role in Influencing the Loyalty Behaviour of Shoppers towards Department Based Brick-and-Mortar Fashion Retailers with Special Reference to Pune City, India
Abstract PDF