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Female Consumers – Factors Influencing the Retail Format Choice
Abstract
Female markets contribute an estimated $20 trillion in annual consumer spending worldwide. It is observed that with more women earning higher-education degrees than men and starting new businesses at a faster rate, women's earning power is growing faster than men's. In this scenario, there is an increasing need to identifying the requirements and needs of the female consumers as a separate segment for tapping the vast potential underlying the female markets. The present study aims to understand the female consumer spending patterns and the factors influencing the retail format choice.
Keywords
Female consumers, retail choice, factor analysis, female retail patronage, consumer behaviour
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This article is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. This article can be used for non-commercial purposes. Mentioning of the publication source is mandatory while referring this article in any future works.
