Female Consumers – Factors Influencing the Retail Format Choice

V Vishnu Vandana, A Jagan Mohan Reddy, Y Ramu


Female markets contribute an estimated $20 trillion in annual consumer spending worldwide. It is observed that with more women earning higher-education degrees than men and starting new businesses at a faster rate, women's earning power is growing faster than men's. In this scenario, there is an increasing need to identifying the requirements and needs of the female consumers as a separate segment for tapping the vast potential underlying the female markets. The present study aims to understand the female consumer spending patterns and the factors influencing the retail format choice.


Female consumers, retail choice, factor analysis, female retail patronage, consumer behaviour

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