How Lean Product Process may add value to the marketing strategy of a company

Neetha Sulakshana

Abstract

The quality control techniques and strategy implementation mechanism have been critical for any organization having marketable product. One of the quality control techniques is the Lean Product Process. This has been applied at the production level but the same can also be applied to the general strategies of the same business. The scope of the Lean Product Process has been worked upon to analyse the very probable impacts on the marketing strategy of any company via this paper.

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References

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