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Mobile Phone Handsets Industry Greatly Influence the Teenagers: The Positive Aspects

Satish Agarwal, Priyanka Bhagoliwal
DOI: http://dx.doi.org/10.21013/jmss.v4.n3.p5
Abstract

The mobile phone handset industry is growing at a fast pace in the world and  is dominating the Indian market with Hi-Tech products and innovation. This industry offers products and services with advanced technology and innovation making it an important gadget for survival among the people. It is hard to imagine a life without mobile phones. The study describes the various features of mobile phone handsets which are valued by the teenagers so as to place and promote the products perfectly. The study found that  teenagers frequently use mobile phones mainly for games, social  networking, chatting on Whatsapp, listening to music, browsing the internet, and feels that mobile phone handset is  a style statement and it exhibits their status, standard, esteem etc. 

Keywords
Mobile phones, Teenagers, Lifestyle, Purpose of use, Advantages
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