Factors Influencing Respondents Opting for Agro Based Food Industries in Theni District

Abstract

                  The Agro-based Food Industry is primarily based on the utilization of locally available raw-materials and skills with a little capital outlay.  India has been a land of villages and agriculture is going to remain for years to come, the mainstay of its population.Therefore, the Agro-based Food Industries some following features. They include that these industries are conveniently taken up by the people in the rural areas without any encroachment on their main occupation. They are simple so that they could be taken up by them with their own labour and that of the labour of their families. As far as possible, these involve small capital, and this should be available from the financial institutions available locally. They are based on the regional facilities and comparative advantages of a particular district in regard to the supply of raw-materials, availability of nearby markets and the facilities of power. These industries can be easily and conveniently developed in different parts of the country. There is diverse nature of markets ranging from local and regional to national and international.  

            Many industries bring income to the nation.  They are agriculture related sector industry related sector and service oriented sectors.  But the Agro based industries play a dominant role in developing the country to a large extent for India is basically an agriculture dominant country.Majority of people not only eke out their income from agricultural operations, but also work as labourers in various capacities.  Agro Based Food Industries have a large classification.  But Agro Based Food Industries are very easy to start, establish and expand.  They get even self motivated in the context that they live in an agricultural situation.

            This study analyses the various factors which motivate the respondents towards Agro Based Food Industries. The various factors motivating the respondents to Agro Based Food Industries were classified as Easy establishment, Basic industry, Family support, Agriculture based district, Opportunity of getting more support and Subsidy and concession. The researcher carried out the factor analysis and made an attempt to extract specific factors and define variables which constitute each factor based on the strength and direction of factor leading to the decision making process of opting for Agro Based Food Industries.