Importance of Websites in Open and Distance Learning: A Study of Priorities and Expectations of Mass Communication Students from their Institutions’ Websites

Abstract

Open and Distance Learning (ODL) has very crucial role in our higher education. According to Distance Education Bureau, UGC; approx. 23.50% of the total higher education enrolment comes from distance education but this mode has been facing few major challenges since the time of its inception. ‘Distance’ is the biggest challenge for ODL. Distance educators have been trying to overcome this issue with the help of technology. ICT is the most appropriate solution. The interactive nature of this technology can minimize the impact of ‘distance’. Website is one of the most important tool of ICT. This study talks about the priorities and expectations of ODL mass communication students from the Websites of their Institutions. The paper highlights the different characteristics and features of an effective website from the ODL learners’ point of view.